Pinolere, in the highlands above La Orotava, is a good place to understand Tenerife’s rural traditions, crafts and agricultural landscape. It is especially associated with local heritage events and a slower mountain atmosphere.

Check museum and fair information

Opening times and event dates can change. Use official local information before travelling, particularly if you want to visit a fair or special programme.

Highland route

The drive offers valley and forest scenery but includes slopes and bends. Keep fuel in the car, take a layer and allow extra time for changing weather.

Respect rural Tenerife

Park only where allowed, avoid private land and support local makers respectfully. These are working communities, not just a backdrop for photographs.

Combine it well

Pinolere pairs naturally with La Orotava or a drive towards Teide. Choose a few stops and enjoy the journey rather than rushing.